Monday, June 6, 2011

The ‘Tween’ Epidemic: Encouraging Kids To Grow Up Too Fast Since 1997

by Koa Beck

“Tween” may seem like a relatively new term for parents wrestling Miley Cyrus or Justin Bieber dolls from their kids, but the term is actually coming up on a multi-decade reign...The age bracket is a bit murky given that a tween can be any child from five years old to 12 depending on which commercials your watching, making the range quite wide. But the development of a new childhood cohort in the name of product pushing is hardly anything new."

Insightful article, with great information - Read here
http://mommyish.com/childrearing/the-tween-epidemic-encouraging-kids-to-grow-up-too-fast-since-1997